process & technology consulting — melbourne

Things should work
better than this.

Most businesses run on processes that were figured out years ago and never revisited. We fix that — by untangling how your business actually works, then building the systems to make it run the way it should.

let's talk →

what we do

Process first,
technology second.

Before anything gets built, we map out what's broken and why. Then we design a better way — and make it real with the right technology, whether that's automating your CRM, building a custom tool, or connecting the systems you already have.

No unnecessary complexity. Just a straight line from problem to solution.

  • ◆
    Sales & customer management Salesforce consulting, automation, and integrations that reflect how your team actually sells.
  • ◆
    Client portals & web applications Custom-built tools for managing clients, orders, events, or anything else that's currently done in spreadsheets.
  • ◆
    Reporting, data & workflow automation Connect your data, remove the manual steps, and give your team back time to focus on actual work.
  • ◆
    Operations & event systems End-to-end systems for organisations running events, programs, or seasonal operations.

how it works

01
understand

We dig into how your business operates today — where the friction is, what's costing time, and what good actually looks like for your team.

02
design

We map a cleaner path. No unnecessary complexity, no over-engineered solutions — just a straight line from the problem to what needs to happen.

03
build

We implement it. Properly. With the technology that fits your context, your team, and the scale of what you're actually trying to do.

about

photo coming

Built on
real experience.

Straight Line is run by John McIntosh, a Melbourne-based consultant with over two decades of experience improving how businesses operate — through a combination of process design, technology, and a practical eye for what actually gets used.

Clients range from small and mid-size B2B businesses to large multinationals operating across multiple continents, as well as community organisations running events and programs.

The common thread: businesses that had outgrown their workarounds and needed someone to untangle the mess and build something that works.

John McIntosh
founder, straight line

get in touch

Got a
process problem?

Tell us what's not working. We'll have a conversation about whether we can help, and what that might look like.

Or email directly: info@straightline.build

Thanks — we'll be in touch shortly.